Showing posts with label Independent Pattern Companies. Show all posts
Showing posts with label Independent Pattern Companies. Show all posts

Saturday, June 1, 2019

100 Year Anniversary! Cheers to celebrating 38 Years in Berkeley!

On May 3rd this year we hosted a little after hours party at the store to celebrate some big milestones. This year marked 38 years for our business in Berkeley, but also 100 years for my family in the California textile industry. And on top of this anniversary, we also launched our newly updated website, a venture over a year in the making. Thank you to everyone who attended and for those of you who weren’t able to make it, we could feel you there in spirit!

(Dear dedicated readers of my blog, last month we launched Stonemountain & Daughter's new website which now has a version of my blog to read there! Click here to bookmark fabric lady's new BLOG page! Thanks so much for following along with me on my sewing and fabric journey - the best is yet to be written!)

photo by: David Mindell



On behalf of my father, my team, and family, we want to thank you for helping us celebrate our 38th anniversary in Berkeley and 100 years of my family selling fabric in California!

Years ago, we couldn’t imagine the kind of connection we have now with so many makers in our area and around the world. Our creativity has brought us together via the internet and social media. It’s so much fun to share our fabrics and inspiration with folks around the globe. To see you sharing your makes out there makes us feel like we’re more than the “well known secret” that we have for so many years.


Did you know that our name Stonemountain & Daughter is a nod to our lineage with my great grandfather and grandfathers’ business, Steinberg & Sons, est. 1919 in Los Angeles? Steinberg translates to Stonemountain and what a perfect partnership it has made. I am including some photos below of my dad’s first store in 1967, Bob Steinberg’s Fabric Emporium on Melrose in Hollywood. The first all natural fabric store serving a new generation of hippies and the hip. I loved being in that store as a little girl. It was magic and the fabric bug bit me hard!


With so many fabric stores now out of business, it makes what we do and how we do it that much more important. It also makes your support that much more important, it sustains us! For so many years now, my father and I have been talking about the year 2019 and wondering what it would take to keep our business going to reach 100 years for our family. I am so happy to be sharing such a milestone with you!




In 1981, my father and I began working together when he moved his Pacific Grove store to our current location. We began with 1,000 square feet, where our current Fashion Room is now. We have dedicated our lives to growing and being the best fabric store we could be and to serve fabric lovers locally, nationally, and even globally!

Well, we made it! And now we are at the beginning of something new!
There is a new story happening – people are sewing garments again! Our online business and our Berkeley brick & mortar store are thriving. My father speaks of our store as an old world fabric store for the new age. This couldn’t be more true than it is right now. Our business has always been based on vision and possibility and we can’t wait to see what’s next for our store and our community.



Claire Zammit, one of my mentors taught me that, ‘We cannot become ourselves by ourselves.’ I see this is true for our store, too. Stonemountain & Daughter couldn’t be who she is without everyone in our community – past, present, and future. I am so grateful to my close team, the folks that have worked here along the way, our community, teachers, pattern makers, customers and sewists here and around the world.

Shown here are some of the folks who make Stonemountain a place of open possibilities! Laurel, my seamstress and co-writer of my blog, Catherine and Liz, our amazing lead buyers at Stonemountain, and a special friend who stops by from Mali to bring us fabulous mudcloth and baskets from his village! It all makes up our Stonemountain Magic!



Another big contributor to this new movement is the amazing indie pattern designers, both local and around the world, who inspire us all. Visit our website to shop our full collection of patterns. I want to extend a special thanks to Janet from Decades of Style, Sonya from 100 Acts of Sewing, and Chelsea from Friday Patterns for being a big part of our party, each with a trunk show and raffle prizes. 

We are also so lucky to be surrounded by our growing community of sewing schools (see our full list here) These schools are play a huge part in the new story for our industry. Together we are partnering to support students and makers in all their projects!


Here are our local schools that came to celebrate with us:

To top off our guest list, we were also graced with an amazing trunk show of quilts by Alethea Ballard and her students!








I am so fortunate to work with an innovative and dedicated team of experienced sales associates, social media, and management team. Another honor of gratitude goes to my seamstress, dear friend, and genius collaborator, Laurel Dismukes. Thank you Laurel for sewing up over 250 garments over 6 years to help ignite and join in a modern world wide garment making revolution! We all are dedicated to bringing our community the best fabric and patterns, along with the resources and knowledge to sew whatever you can dream! With this next generation of makers and sewists taking off, I am blown away by the growing community who shares our passion. Stonemountain & Daughter Fabrics is a Downtown Berkeley landmark and sanctuary for makers. But this is a great time to be a fabric lover not just in Berkeley, but anywhere!

Cheers and Happy Sewing!
Suzan Steinberg
you can follow me on Instagram @fabriclady3











Enjoy these photos from our party!








(Dear dedicated readers of my blog, last month we launched Stonemountain & Daughter's new website which now has a version of my blog to read there! Click here to bookmark fabric lady's new BLOG page! Thanks so much for following along with me on my sewing and fabric journey - the best is yet to be written!)

Tuesday, June 19, 2018

Five Years, Baby!

“And suddenly you know: It's time to start something new 
and trust the magic of beginnings.”  

An ancient philosopher wrote these words in the 1200's, but how appropriate are they still today? When I took over the fabric store that my father built with hard work, vision, and devotion, I knew that I wanted to make my mark on the business and industry that he had lovingly nurtured over the years and leave a legacy of my own. Somewhere in the back of my mind a vision began taking form, though its shape and path had not fully developed.



As we all can see, there are fewer and fewer fabric stores around the country that sell fashion fabric. Over the last 20 years, many of the fashion fabric stores have closed while fewer people were making their own garments. One day I was sitting in the store and I looked down at myself and then out to my sales associates and customers and saw the writing on the wall. No one was wearing what they made. This deeply impacted me and I began to dream into a new story of what could be! I saw that if I began wearing clothes that I made or were made for me, perhaps that would inspire others around me. With the exponential reach of my store, Facebook, Instagram, and my blog, I envisioned that a garment sewing revolution could be ignited. The excitement of making garments that I felt in the 80's could come back in a whole new way.

Five years ago this month, I threw out a small morsel in the Stonemountain Newsletter, asking for interest in sewing garments for me and the store. I wasn't just looking for a seamstress, but a collaborator of sorts - someone who believed in the magic of fabric and of sewing clothes as much as I did. I had a lot of responses from sewists who wanted to sew and who already made a living doing so. I thought it would work - that person could advertise her talents and probably increase her business.

But one email caught my eye - a retired corporate woman who had sewn since she ten. She had been in my store several months beforehand and loved it.  She even sent me photos of garments that she had made with my fabric. When we finally spoke in person, she said she wasn't interested in sewing for anyone else and in fact, that "sounded like a job".  She wanted to work with me to teach other women that sewing is not a lost art - that's it's a gift that anyone can learn - and she wanted to be a part of my vision, however it took shape.

I'm not sure that I knew at the time that such small beginning would lead to a five year collaboration and deep friendship.  That day, I sent Laurel home with beautiful silk fabric and a bias cut tank pattern - okay, that was mean, but you can tell a good seamstress with that assignment. She still laughs about it to this day.


In our five year collaboration, we have worked on this blog together. Our initial goal was always 1) to Teach and 2) to Inspire - to develop Fabriclady into a little more than news, store happenings and fantastic fabrics. We wanted to show sewists how to pair great fabric and patterns together with courage and to let their creativity blossom. Basically, we wanted sewing to come to life.

Our first post together was in June, 2013, It's Time to Sew


 


It was just the beginning of a great collaboration.  The vision began to take shape - what about posts about both sewing successes and failures, beauties and "not-so-much's"?
  
beautiful fabric, but???

One of my secondary goals was to make sure that I put a piece of myself into each post, so many blogs touched on the importance of keeping a healthy lifestyle. Shamanic Astrology is a vital part of my life, so I like to bring a little spirituality in my conversations with you as well. Clothes might make the woman, but it's what inside that counts and deeply connects us all.

 





















Sewing tips and tricks have always been a part of Fabriclady blogs. We show you our tried and true methods and well as help get you over the tricky stuff. And of course, we like to keep the photography telling the story too.


  
As we moved through this creative journey, I found that my vision for a sewing "community" began to really take hold with greater clarity.  I started to feel like we were truly part of a movement. We began really emphasizing our love of independent pattern designers and in 2015, we dropped the Big 4 pattern companies.  Instead, we wanted to celebrate the creativity of women designers brave enough to fight the odds and made a name for themselves within the sewing community.  We wrote about our Indie designers then, and we have never looked back.




We love to highlight Indie patterns that are "Tried and True" Patterns - you can make them over and over again and each creation is different with just the change in fabric. Laurel and I often make the same pattern but our choices in fabric are usually different.



I once overheard in the store: "I love the details that the Big 4 patterns offer," so we write about advanced sewing techniques frequently.  We love "hacking" our favorite patterns to make them our own. Laurel is an expert seamstress and has made everything from tailored suits to couture jackets to wedding gowns, so don't tell her about lack of complexity and versatility in Indie patterns. A case in point, we've highlighted bra making, swimsuits and even jeans.


Make a muslin first!!!



It's all about the top stitching
Towards the end of 2016, I began sensing that I was standing at a fork in the rode. To make an impact in the world, we have to tune into what our heart is yearning for. I discovered that it still was about sharing fabric with our growing community. I enrolled in an online course on empowering women to discover their gifts and to help them break through their own glass ceiling to make their largest impact. It's so amazing that the same things that made me 100% commit to Stonemountain & Daughter in 1984 were still what excited me the most in my life of service, inspiration, and contribution. There are plenty of astrologers out there (one of my other dreams), but no one in my unique position and experience to spread the love of fabric around the planet. What is your unique gift?

There has never been a time for women as there is right now. Wherever we are we can make a difference and change the world. I am holding a vision of how sewing garments could forge a bond between women. This is the time we have been waiting for both personally and as a garment sewist.





In March of this year, we introduced the concept of a Destiny Wardrobe. Whatever our place on this earth, we each have a destiny to not only make our own lives better, but to share our wisdom, spirituality, and love with the people around us.  "Sewing Clothing that Matter" is the culmination of 5 years of growth, friendship, community and impact. We are the catalysts and as each one of us touches the life of another through sewing, each of them will touch in another, and so on. 

 We ARE the village.


  

  

Won't you join us on this sewing adventure?  Who knows what the future brings, but know that each of us has a part to play in this world.  And what better way to enjoy the ride and put greater meaning into you life than to join us in our sewing community.  After all, the makers of cotton fabric call it "The Fabric of Our Lives™" for a reason. I guess we are just taking the notion one step further - fabric is the fabric of our lives - let's create our Destiny Wardrobes together and rise up together!

Here's to another 5 years!

Suzan Steinberg
Fabric Lover
#stonemountainfabric







Wednesday, March 8, 2017

March 20th Celebration! 2017 is our Year to make what we Love! Choose, Sew, Wear, Repeat...


SAVE THE DATE!!! Come visit Laurel, Lauren, Liz, and myself for a celebration of 
Stonemountain & Daughter Fabrics'
 36th Year Anniversary! 

The four of us will be talking about our favorite indie patterns and how we build our me-made wardrobes.  Learn about new patterns, get advice on pattern selection, and check out all our finished garments at this free trunk show.

See you on March 20, 2017 at Noon!

Special one day sale! 25% off all our patterns all day long!
Suzan is wearing a Sudley Blouse & Laurel is in a Schoolhouse Tunic. Liz & Lauren are both wearing Willow Tanks.



If you've been following my Fabriclady adventures for a while, you probably noticed that we have become obsessed with certain Indie Patterns.  (Hence the trunk show!)

Sometimes the simplest of patterns can have a totally different vibe just by changing the fabric. As women and sewists, we like the ease of a simple and straightforward pattern.  There's a certain freedom and spontaneity that comes with knowing you can whip out a garment in a couple of hours.  So why not make it over and over again?

100 Acts of Sewing patterns are all of the "make it quick, wear it tonight" type.  Dress No. 1 is a real hit with our customers as well - obviously, I can't seem to get enough of this pattern!  I think everyone in our store has made at least one of these simple dresses.



100 Acts of Sewing - Dress No 1 Rocks our World!
We like layering it - just changing the hem length makes a whole new style.






Thinking ahead to Spring, we have chosen three light weight fabrics to make Dress No. 1:

A wonderful 100% yarn-dyed cotton from Anna Maria Horner's Loominous 2 collection.


Layered with another stunning Loominous piece!




And a colorful cotton wax print from our African Import section.



Another pattern that continues to speak to our Springtime longings is Grainline Studio's Alder Shirtdress. We've only made View B, but why give up on a sure thing?  It's like buying shoes in every color when you find one that is a knockout! Same thing here - an Alder for everyone!



The Alder is an intermediate sewing project  with lots of pattern pieces - but if you've sewn a collar before you should be fine.

My Alder out of a soft ikat, hot off the sewing machine!

Laurel's Alder, made of quilting weight cotton print.


My second Alder Dress will be in a soft cotton double 
gauze from Japan. 
You know how I love fabrics with a celestial theme!





The Alder Dress requires 9 buttons up the front, so picking out the perfect button from our huge button wall makes this and every dress unique.


Laurel is just like me...in between sewing for me, she sneaks in something for herself. I think she's making another Alder for herself out of a Nani Iro double gauze that she's been hoarding in her stash. We just love double gauze!!! I wonder what buttons she will pick...





And Heaven knows we have both loved the Pilvi Coat from Lotta Jansdotter's book Everyday Style. We each have two already. It's such an easy make - you kind of want one in every color!


  
Laurel's is 100% wool and fully lined and mine is an unlined wool/viscose blend.

Laurel is making her third Pilvi out of our soft winter white wool/viscose blend.  It is unlined, easy to make in a few hours, and wears like a warm sweater.





Do you have a favorite go-to pattern? After you've made a pattern once, you get to know how it fits and you can easily make adjustments on your second go-around.  We learn something new in making each garment and we try to impart those little nuggets to you, our readers.  Thank you so much for making Fabriclady part of your day - we so appreciate your support and feedback.

If you have a question about a technique, fabric, or pattern that you've read here, please do comment on our posts - we try to respond quickly, just so you can really enjoy your sewing experience.


Hope to see you on March 20th at Noon! You can r.s.v.p. here!



Go Indie! 
SuZan