Tuesday, June 13, 2017

Memories of a Flower Child, Lucky Daughter of the Fabric King

Back in 1967 my young world opened up to the wonder of fabric, counter-culture fashion, and crazy community. My father opened up the world's first all cotton "hippie" fabric store on the planet, Bob Steinberg's Fabric Emporium in West Hollywood!

I immediately fell under an enchanted spell of fabric, embroidered patches, and exotic trims.  These textiles fueled the expression of the changing consciousness. Take a trip back in time with me as we as look at photos from my dad's revolutionary little Los Angeles fabric store on Melrose and La Cienega - right next to Fred Segal's first jeans shop. 1967 - 1972! What a time to be Bob Steinberg's daughter! Our Sunday excursions were filled with magic, adventure and a chance to dream. The seeds that were planted 50 years ago have now grown into the flower that is Stonemountain & Daughter Fabrics in Berkeley. What seeds are we planting now for the next 50 years, I wonder?

As an impressionable young girl of eight, my world of possibility exploded whenever my father took me to the "happenings" of the time. We went to the first Los Angeles Love-In in 1967 on Easter Sunday, where life was seeding a new world of love, kindness, tolerance, freedom and peace. All this was a beautiful contrast of hope against the backdrop of horrible war, racism, conformity, and women's oppression. 

I remember my father's groovy fabric flying high on poles at the some of the early 


My father opened up his next fabric store in Pacific Grove in 1976, Stonemountain Fabrics.  This was the very same year I moved to the redwoods of Santa Cruz and began college at UCSC. It was a joy to watch him build a new fabric store in a new community. 

In 1981, he came up to visit me in Berkeley, where I was finishing up my college education. One of our adventures together was introducing him to the music of the Grateful Dead on New Years Eve 1980! Through a whole series of events, he moved his store to Berkeley and I got sucked in! Stonemountain & Daughter was born! It's been an amazing ride of over 36 years and we are one of the last full service family run fabric stores in the country. 

We are 3rd and 4th generation in the fabric business. In 2019, it will be our family's 100th year anniversary of selling fabric in California! From Steinberg & Sons to Stonemountain & Daughter (Yep Steinberg translates to Stonemountain!), our family is blessed to continue our dream.

Looking around, I see that it's time once again to gather our tribe together, stay strong, and create! 

Please join us to celebrate fabric and individual self expression with your sewing tribe. We are all in this together, and our sewing community is coming alive! It's time to make the shift and sew more and more of your garments. This is the vision behind my collaboration with Laurel and my store, Stonemountain & Daughter Fabrics. We have shown you over 250 garments in our 4 years on this blog! Back then, it was unusual to see people wearing their own "me-made" garments, but now we are everywhere! We have made the shift from the corporate pattern lines to exclusively supporting the smaller and independent pattern lines—created by women, for women.

We have been holding the flame for garment sewing for decades, and now I am so excited to see all the independent pattern lines come together with the highest quality fabric ever! 

In this spirit, we have dreamed up a Summer Sew-In for all of us to come together and take part in! Read more over on our Stonemountain Blog about how to participate, giveaways and why we are calling it a Sew-In! What could be better than showing up in clothes that show what you value and reflects who you are?!

We have also put together a special new category over on our Stonemountain & Daughter Website for Summer of Love Sewing! Check it out :)

Here are some of the clothes Laurel and I have created that are inspired in part by the 1960's. I can't wait to see what inspires you!

Alder Shirtdress in Kokka Double Gauze 
Alder Shirtdress in Ikat

Dress No. 2 in African Wax Print Cotton

Shirt No. 1 in Loominous Cotton
Alder Shirtdress in Ikat

Peace, Love and Fabric!


P.S.  Check out our new Anniversary Poster!
Adorn for your own Sewing Sanctuary!
Check out the cool sewing art embedded in this :)

Bob and Suzan Steinberg